a bold new approach to communicating with students Mathews, Brian (Brian Scott) creator text bibliography ilu Chicago American Library Association 2009 monographic eng

print

xv, 171 p. ill. 23 cm. Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. Brian Mathews. Includes bibliographical references and index. Academic libraries Marketing Advertising Libraries Libraries and students Academic libraries Public relations Z716.3 .M344 2009 021.7 M4291m 9780838909843 (alk. paper) 2008047408 DLC 081031 20160527202301.0 290876