Mathews, Brian <br/><br/>
Marketing today's academic library  a bold new approach to communicating with students 
Brian Mathews. 
 - Chicago  American Library Association  2009. 
 - xv, 171 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. 
<br/><br/><label>ISBN: </label>9780838909843 (alk. paper) 
<br/><br/><label>LCCN: </label>2008047408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Advertising--Libraries.<br/>Libraries and students<br/>Academic libraries--Public relations.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .M344 2009 
<br/><br/><label>Dewey Class. No.: </label>021.7  / M4291m