TY  - BOOK
AU  - Ritzer,George
TI  - Los tentÃ¡culos de la McDonaldizacion
T2  - SociologÃ­as
SN  - 9788478843718
PY  - 2007///
CY  - Madrid
PB  - Editorial Popular
KW  - Civilization, Modern
KW  - Local
KW  - Rationalization (Psychology)
KW  - Fast food restaurants
KW  - Social aspects
KW  - United States
KW  - Management
KW  - Social structure
KW  - United States - - Social conditions - - 1980 -
KW  - Standardization - - Social aspects - - United States
KW  - Social conditions
KW  - 1980-
N1  - Translation of: McDonaldization of society
ER  -