Los tentáculos de la McDonaldizacion
George Ritzer (coord.) ; traducción: Miguel Sautié.
- Madrid Editorial Popular c2007.
- 472 p. 23 cm.
- Sociologías 7 .
Translation of: McDonaldization of society.
9788478843718
Civilization, Modern Rationalization (Psychology) Fast food restaurants--Social aspects--United States. Management--Social aspects--United States. Social structure--United States. United States - - Social conditions - - 1980 - Standardization - - Social aspects - - United States