TY  - BOOK
AU  - Keller,Kevin Lane
TI  - AdministraciÃ³n estratÃ©gica de marca: branding
SN  - 9789702612841
PY  - 2008///
CY  - MÃ©xico
PB  - Pearson/EducaciÃ³n
KW  - Brand name products
KW  - Management
KW  - Local
N1  - Translation of: Strategic brand management; Includes bibliographical references and index
ER  -