TY  - BOOK
AU  - Lamb,Charles
AU  - Hair,Joseph F.,Jr
AU  - McDaniel,Carl
TI  - Fundamentos de marketing
SN  - 0324282923
U1  - 658.8 
PY  - 2006///
CY  - México
PB  - Thomson
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -