Lamb, Charles <br/><br/>
Fundamentos de marketing 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción : Manuel Ortiz Staines. 
 - 4a ed. 
 - México  Thomson  c2006. 
 - xxvi, 590 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324282923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / L2181e4 E