Kotler, Philip, <br/><br/>
Principios de marketing 
Philip Kotler, Gary Armstrong ; traducción: Yago Moreno López. 
 - 12a ed. 
 - Madrid  Pearson/Prentice Hall  c2008 
 - xxxi, 747 p. (A. 47 p.), (R. 37 p.), (C. 2 p.), (I. 10 p.)  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788483224465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K62518 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874p E 2008