@book{208804,
	author = {Moriarty, Sandra E. and Wells, William},
	title = {Advertising},
	publisher = {Pearson Prentice Hall},
	year = {c2009.},
	address = {Upper Saddle River, N.J.},
	edition = {8th ed.},
	note = {Previous editions had William Wells as first author.}
}