00471nam a2200157Ia 450000100070000000500170000700800410002402000150006510000400008024500560012025000110017626000360018730000180022350400510024165000210029228854420160527201805.0081202s2005    ck              1 0 spa    a95864838941 aCéspedes Sáenz, Alberto.2Local10aPrincipios de mercadeobAlberto Céspedes Sáenz.  a4a ed.  aBogotábEcoe Edicionesc2005.  a488 p.b24cm.  aIncludes bibliographical references and index. 0aMarketing2Local