TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - MÃ¡rtinez PÃ©rez,Pedro
AU  - Gamble,John
TI  - AdministraciÃ³n estratÃ©gica: teorÃ­a y casos
SN  - 9789701064023
PY  - 2008///
CY  - MÃ©xico
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Local
KW  - Case studies
N1  - Translation of: The quest for competitive advantage : concepts and cases; Includes bibliographical references and index
ER  -