Thompson, Arthur A. <br/><br/>
Administración estratégica  teoría y casos 
Arthur A. Thompson, A.J. Strickland, John E. Gamble ; revisión técnica: Pedro Mártinez Pérez ... [et al.]. 
 - 15a ed. 
 - México  McGraw-Hill  c2008. 
 - xxxviii, 449, (303), (11), (12) p.  ill.  28 cm. 
<br/><br/> Translation of: The quest for competitive advantage : concepts and cases. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789701064023  60.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies.