Dirección estratégica de la innovación tecnológica
Melissa A. Schilling ; traductor: Francisco Javier Forcadell Martínez.
- 2nd ed.
- Madrid McGraw-Hill c2008.
- xv, 313 p. 24 cm.
Translation of: Strategic management of technologolical innovation.
Includes bibliographical references and index.
9788448165994 48.00
Technological innovations--Management. Strategic planning New products--Management.