Burns, Alvin C.

Basic marketing research using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. Pearson Prentice Hall c2008. - xxix, 4-510 p. col. ill., col. maps 26 cm.

Includes bibliographical references (p. 489-498) and indexes.

0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.)

2007039014

GBA816681 bnb

014511903 Uk


Microsoft Excel (Computer file)


Marketing research

HF5415.2 / .B7787 2008

658.8/30285554