Armstrong, Gary
Marketing an introduction
Gary Armstrong, Philip Kotler.
- 9th ed.
- New Jersey Pearson/Prentice-Hall c2009.
- xxxiii, 502 p., [122 p.] ill. 28 cm.
Includes bibliographical references (R21-R23) and index.
9780136021131 115.00
2001050074
Marketing
Marketing--Management.
HF5415 / .K625 2009
658.8 / A7351m6