TY  - BOOK
AU  - Belch,George
AU  - Belch,Michael A.
AU  - Nicolesco,Jean Domette
AU  - Treviño Rosales,Magda Elizabeth
AU  - Blanco y Correa Magallanes,Jorge Luis
TI  - Publicidad y promoción: perspectiva de la comunicación de marketing integral
SN  - 9789701046807
PY  - 2005///
CY  - México
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
KW  - Communication in marketing
KW  - Local
KW  - Sales promotion
N1  - Translation of: Advertising and promotion : an integrated marketing communications perspective; Includes bibliographical references (p. N1-N28) and index
ER  -