perspectiva de la comunicación de marketing integral Belch, George (George Eugene) creator Belch, Michael A. Nicolesco, Jean Domette. Treviño Rosales, Magda Elizabeth Blanco y Correa Magallanes, Jorge Luis. text mx México McGraw-Hill c2005 2005 6a ed. monographic spa

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xxvi, 849, [70] p. ill. 27 cm. George E. Belch y Michael A. Belch ; revisión técnica: Jean Domette Nicolesco ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. Translation of: Advertising and promotion : an integrated marketing communications perspective. Includes bibliographical references (p. N1-N28) and index. Advertising Communication in marketing Sales promotion 9789701046807 081202 20160527201750.0 288417