01293nam a2200289Ia 4500 288417 20160527201750.0 081202t2005 mx a 001 0 spa d 9789701046807 85.00 Mayaguez HF5823 .B38718 2005 Belch, George (George Eugene) Local 59429 Publicidad y promoción perspectiva de la comunicación de marketing integral George E. Belch y Michael A. Belch ; revisión técnica: Jean Domette Nicolesco ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. 6a ed. México McGraw-Hill c2005. xxvi, 849, [70] p. ill. 27 cm. Translation of: Advertising and promotion : an integrated marketing communications perspective. Includes bibliographical references (p. N1-N28) and index. gccdic2008 Advertising LEMB 47734 Communication in marketing Local 78740 Sales promotion Local 164075 Belch, Michael A. Local 59431 Nicolesco, Jean Domette. Local 142712 Treviño Rosales, Magda Elizabeth LEMB 3071 Blanco y Correa Magallanes, Jorge Luis. Local 62954 208623 208623 0 0 lc 0 HF_5823_000000000000000__B38718_2005 0 mbl 336107 12 12 20 2016-05-27 Spanish Book 85.00 426206 2 2 HF5823 .B38718 2005 50000003191045 2019-05-07 00:00:00 2019-03-28 r:288417 6