01125nam a2200241Ia 450000100070000000500170000700800410002402000250006510000420009024502580013225000110039026000340040130000370043550001000047250400630057265000220063565000380065765000270069570000290072270000360075170000450078770000510083228841720160527201750.0081202t2005 mx a 001 0 spa d a9789701046807c85.001 aBelch, Georgeq(George Eugene)2Local10aPublicidad y promociónbperspectiva de la comunicación de marketing integralcGeorge E. Belch y Michael A. Belch ; revisión técnica: Jean Domette Nicolesco ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. a6a ed. aMéxicobMcGraw-Hillcc2005. axxvi, 849, [70] p.bill.c27 cm. aTranslation of: Advertising and promotion : an integrated marketing communications perspective. aIncludes bibliographical references (p. N1-N28) and index. 0aAdvertising2LEMB 0aCommunication in marketing2Local 0aSales promotion2Local10aBelch, Michael A.2Local10aNicolesco, Jean Domette.2Local10aTreviño Rosales, Magda Elizabeth2LEMB10aBlanco y Correa Magallanes, Jorge Luis.2Local