Belch, George <br/><br/>
Publicidad y promoción  perspectiva de la comunicación de marketing integral 
George E. Belch y Michael A. Belch ; revisión técnica: Jean Domette Nicolesco ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. 
 - 6a ed. 
 - México  McGraw-Hill  c2005. 
 - xxvi, 849, [70] p.  ill.  27 cm. 
<br/><br/> Translation of: Advertising and promotion : an integrated marketing communications perspective. 
<br/><br/>Includes bibliographical references (p. N1-N28) and index. 
<br/><br/><label>ISBN: </label>9789701046807  85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion