TY  - BOOK
TI  - Harvard business review on pricing
T2  - The Harvard business review paperback series
SN  - 9781422146583 (pbk. : alk. paper)
AV  - HF5416.5 .H375 2008
U1  - 658.816 22
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Pub.
KW  - Pricing
KW  - Local
N1  - A selection of articles previously published in the Harvard business review; Includes index; How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross
ER  -