01314nam a2200241Ia 4500 288321 20160527201737.0 080717s2008 mau 001 0 eng 2008031408 9781422146583 (pbk. : alk. paper) DLC DLC HF5416.5 .H375 2008 658.816 H3391 22 Harvard business review on pricing. Boston Harvard Business School Pub. c2008. vii, 209 p. 21 cm. The Harvard business review paperback series Local 178582 A selection of articles previously published in the Harvard business review. Includes index. How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. Pricing Local 153755 Harvard business review. 208540 208540 0 0 ddc 0 658_816000000000000_H3391 0 evl 335657 10 10 1 2016-05-27 Borders 17.60 427484 0 658.816 H3391 80000002373085 2016-05-27 00:00:00 r:288321 6