Harvard business review on pricing. 

 - Boston  Harvard Business School Pub.  c2008. 
 - vii, 209 p.  21 cm. 
 - The Harvard business review paperback series .
<br/><br/> A selection of articles previously published in the Harvard business review.  Includes index. 
<br/><br/>How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. 
<br/><br/><label>ISBN: </label>9781422146583 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008031408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .H375 2008 
<br/><br/><label>Dewey Class. No.: </label>658.816  / H3391