is your marketing out of sync? Godin, Seth. creator text nyu New York Portfolio 2007 monographic eng

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xxiii, 232 p. ill. 19 cm. pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies. Seth Godin. Marketing Management Target marketing Product differentiation Marketing Social aspects HF5415.13 .G564 2007 658.8 G585m 9781591841746 1591841747 2007023690 DLC 070607 20160527201737.0 288320