01804nam a2200289Ia 4500 288320 20160527201737.0 070607s2007 nyua 000 0 eng 2007023690 9781591841746 1591841747 (OCoLC)ocn141484387 (OCoLC)141484387 DLC DLC BAKER BTCTA YDXCP C#P BWX EEK DLC HF5415.13 .G564 2007 658.8 G585m 22 Godin, Seth. Local 103286 Meatball sundae is your marketing out of sync? Seth Godin. Is your marketing out of sync? New York Portfolio 2007. xxiii, 232 p. ill. 19 cm. pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies. Marketing Management. Local 131165 Target marketing Local 176925 Product differentiation. Local 154118 Marketing Social aspects. Local 131165 208539 208539 0 0 ddc 0 658_800000000000000_G585M 0 evl 335654 10 10 1 2016-05-27 Borders 19.16 427586 0 658.8 G585m 80000002373200 2016-05-27 00:00:00 r:288320 6