TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
AU  - Petrison,Lisa
TI  - Sales promotion essentials: the 10 basic sales promotion techniques-- and how to use them
SN  - 0844232394 (cloth)
AV  - HF5438.5 .S38 1998
U1  - 658.8/2 21
PY  - 1998///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Sales promotion
KW  - Local
N1  - Includes index
ER  -