Schultz, Don E. <br/><br/>
Sales promotion essentials  the 10 basic sales promotion techniques-- and how to use them 
Don E. Schultz, William A. Robinson, Lisa A. Petrison. 
 - 3rd ed. 
 - Lincolnwood, Ill.  NTC Business Books  c1998 
 - 231 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844232394 (cloth) 0844233552 (pbk.) 
<br/><br/><label>LCCN: </label>97051702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .S38 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/2