TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald
AU  - MascarÃ³ SacristÃ¡n ,Pilar
TI  - Kleppner: publicidad
SN  - 9684444230
PY  - 2001///
CY  - MÃ©xico
PB  - Personal Education
KW  - Advertising
KW  - LEMB
N1  - Translation of: Kleppner's advertising procedure, 14th ed; Includes bibliographical references and index
ER  -