The McDonough, John Egolf, Karen. Museum of Broadcast Communications text bibliography nyu New York Fitzroy Dearborn 2003 monographic eng

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3 v. (xxiii, 1873 p., [72] p. of plates) ill. 29 cm. "The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004. editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. Includes bibliographical references and index. Advertising Encyclopedias HF5803 .A38 2003 659.1/03 1579581722 2003270744 QDK 030725 20180921100928.0 287420 spa