TY  - BOOK
AU  - Ferrell,O.C.
TI  - Estrategia de marketing: O.C. Ferrell
SN  - 9706864962
PY  - 2006///
CY  - México
PB  - Thomson
KW  - Marketing
KW  - Local
KW  - Strategy
N1  - Traducido del libro Marketing Strategy; Includes appendix, notes and index
ER  -