Ferrell, O. C. <br/><br/>
Estrategia de marketing  O.C. Ferrell 
 Marketing Strategy 
Michael D. Hartline. 
 - 3a ed. 
 - México  Thomson  2006. 
 - 626 p.  25cm. 
<br/><br/> Traducido del libro Marketing Strategy 
<br/><br/>Includes appendix, notes and index. 
<br/><br/><label>ISBN: </label>9706864962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategy.