Johnson, Gerry. <br/><br/>
Dirección estratégica 
Text & Cases.  Exploring Corporate Strategy 
Gerry Johnson, Kevan Scholes ; traducción Yago Moreno . 
 - 7. ed. 
 - Madrid  Prentice Hall  c2006. 
 - 685 p.  ill.  25 cm. 
<br/><br/> Translation of Exploring Corporate Strategy: Text & Cases 07 edition is published by arrangement with Pearson Education Limited. 
<br/><br/><label>ISBN: </label>8420546186 9788420546186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / J661e7E