@book{207267,
	author = {Johnson, Gerry. and Scholes, Kevan.},
	title = {Dirección estratégica},
	publisher = {Prentice Hall},
	year = {c2006.},
	address = {Madrid},
	edition = {7. ed.},
	note = {Translation of Exploring Corporate Strategy: Text & Cases 07 edition is published by arrangement with Pearson Education Limited.}
}