Publicidad y comunicación integral de marca
Advertising and integrated brand promotion. Spanish
O'Guinn, Thomas C.
creator
Allen, Chris T.
Semenik, Richard J.
text
mx
México, DF
International Thomson Editores
c2007
2008
monographic
spa
eng
xxiiv, 781 p. ill. 27 cm.
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción : Manuel Ortiz Staines.
Includes index.
Advertising
HF5821 .O3418 2007
659.1 O357a4 E
9789706866078
DQ
080520
20160527201315.0
286434