00963nam a2200289Ia 4500 286434 BIBL 20160527201315.0 080520t2008 mx a 001 0 spa d 9789706866078 (OCoLC)42649026 DQ DQ spa eng AreciboPUXA HF5821 .O3418 2007 659.1 O357a4 E O'Guinn, Thomas C. Local 144600 Advertising and integrated brand promotion. Spanish Publicidad y comunicación integral de marca Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción : Manuel Ortiz Staines. México, DF International Thomson Editores c2007. xxiiv, 781 p. ill. 27 cm. Includes index. gccmay2008 Advertising LEMB 47734 Allen, Chris T. Local 51006 Semenik, Richard J. Local 167843 206896 206896 0 0 lc 0 HF_5821_000000000000000__O3418_2007 0 mbl 326210 12 12 20 2016-05-27 SPANISH BOOK COMPANY 65.00 420264 0 HF5821 .O3418 2007 50000003185666 2016-05-27 00:00:00 r:286434 6 0 0 ddc 0 659_100000000000000_O357A4_E 0 evl 326214 10 10 1 2016-05-27 Universtiy Books 70.00 502996 2 659.1 O357a4 E 80000002487398 2018-03-26 00:00:00 2018-02-20 r:286434 z:Presup. 2012-13 6