00850nam a2200253Ia 4500001000700000003000500007005001700012008004100029020001800070035002000088040001100108041001300119050002400132082002000156100003000176240005700206245014400263260005700407300003200464500002000496650002200516700002700538700003100565286434BIBL20160527201315.0080520t2008    mx a          001 0 spa d  a9789706866078  a(OCoLC)42649026  aDQcDQ1 aspaheng00aHF5821b.O3418 200700a659.1bO357a4 E00aO'Guinn, Thomas C.2Local10aAdvertising and integrated brand promotion.lSpanish10aPublicidad y comunicación integral de marcacThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción : Manuel Ortiz Staines.  aMéxico, DFbInternational Thomson Editorescc2007.  axxiiv, 781 p.bill.c27 cm.  aIncludes index. 0aAdvertising2LEMB1 aAllen, Chris T.2Local1 aSemenik, Richard J.2Local