TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger
AU  - Mondragón,Carlos
TI  - Investigación de mercados
SN  - 9789706863669
PY  - 2005///
CY  - México
PB  - Thomson
KW  - Marketing research
KW  - Local
N1  - Translation of: Contemporary marketing research; Includes bibliographical references and index
ER  -