Marketing encyclopedia
issues and trends shaping the future
American Marketing Assocication marketing encyclopedia
AMA marketing encyclopedia
Heilbrunn, Jeffrey.
American Marketing Association
text
bibliography
ilu
Chicago
Lincolnwood, Ill
American Marketing Association
NTC Business Books
1995
monographic
eng
x, 348 p. ill. 24 cm.
Jeffrey Heilbrunn, editor.
At head of title: American Marketing Association
Includes bibliographical references and index.
Marketing
Encyclopedias
HF5415 .M2982 1995
658/.003
0844235938
94017747
DLC
940512
20180917124151.0
286120
spa