01152nam a2200301Ia 4500 206650 206650 286120 20180917124151.0 940512s1995 ilua be 001 0 eng 94017747 0844235938 DLC DLC DLC spa rda Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Chicago : American Marketing Association , Lincolnwood, Ill. : NTC Business Books , 1995. x, 348 p. ill. 24 cm. txt rdamedia n rdacarrier nc At head of title: American Marketing Association Includes bibliographical references and index. Heilbrunn, Jeffrey. 109475 American Marketing Association. 52191 HF5415 .M2982 1995 658/.003 20 Marketing Encyclopedias. Local 131165 lcc 6 HF 5415 .M2982 1995 HF 5415 .M2982 1995 0 0 lc 0 HF_5415_000000000000000__M2982_1995 0 mbl 324496 12 12 7 2016-05-27 301984 0 HF5415 .M2982 1995 50000001957702 2016-05-27 00:00:00 r:286120 z:NCC:D 6