Marketing encyclopedia :  issues and trends shaping the future / 
 American Marketing Assocication marketing encyclopedia  AMA marketing encyclopedia 
Jeffrey Heilbrunn, editor. 
 - Chicago :  Lincolnwood, Ill. :  American Marketing Association ,  NTC Business Books ,  1995. 
 - x, 348 p.  ill.  24 cm. 
<br/><br/> At head of title: American Marketing Association 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844235938 
<br/><br/><label>LCCN: </label>94017747  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Encyclopedias.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M2982 1995 
<br/><br/><label>Dewey Class. No.: </label>658/.003