TY  - BOOK
AU  - Ambler,Tim
TI  - Marketing y beneficios: sistema de mediciÃ³n y creaciÃ³n de valor
SN  - 8420532541
PY  - 2001///
CY  - EspaÃ±a
PB  - Prentice Hall
KW  - Marketing
KW  - Local
KW  - Management
N1  - Translation of: Marketing and the bottom line; Includes bibliographical references and index
ER  -