00764nam a2200217Ia 4500 285737 20160527201145.0 080407t2001 sp 001 0 spa d 9501522024 Mayaguez HF5827.95 .R6718 2001 Rosen, Emanuel. Local 162133 Marketing de boca en boca como crear el rumor que multiplica las ventas Emanuel Rosen ; traducción de: Mirta Waitzman. Barcelona Javier Vergara Editor c2001. 304 p. 25 cm. Includes bibliographical references and index. gccabr2008 Translation of: The anatomy of buzz. Word-of-mouth advertising. Local 190600 Marketing Local 131165 206315 206315 0 0 lc 0 HF_5827_950000000000000__R6718_2001 0 mbl 322427 12 12 20 2016-05-27 Akron Books 18.99 418069 0 HF5827.95 .R6718 2001 50000003181533 2016-05-27 00:00:00 r:285737 6