International public relations negotiating culture, identity, and power
Patricia A. Curtin, T. Kenn Gaither.
- Thousand Oaks SAGE Publications c2007.
- xiii, 304 p. ill., map 23 cm.
Includes bibliographical references (p. 265-281) and index.
1412914159 (pbk.) 9781412914154 (pbk.)
2006025768
Public relations Culture and globalization Intercultural communication Public relations--Cross-cultural studies.