lasting concepts for changing media Kelleher, Tom (Tom A.) creator text bibliography cau Thousand Oaks, Calif SAGE Publications c2007 2007 monographic eng

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xv, 161 p. 23 cm. Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation. Tom Kelleher. Includes bibliographical references and index. Public relations Data processing Public relations Computer network resources HM1221 .K45 2007 659.20285/4678 1412914175 (pbk.) 9781412914178 (pbk.) 2006025770 http://www.loc.gov/catdir/toc/ecip0618/2006025770.html http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html http://www.loc.gov/catdir/toc/ecip0618/2006025770.html http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html DLC 060808 20160527201113.0 285485