Kelleher, Tom <br/><br/>
Public relations online  lasting concepts for changing media 
Tom Kelleher. 
 - Thousand Oaks, Calif.  SAGE Publications  c2007. 
 - xv, 161 p.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation. 
<br/><br/><label>ISBN: </label>1412914175 (pbk.) 9781412914178 (pbk.) 
<br/><br/><label>LCCN: </label>2006025770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Data processing.<br/>Public relations--Computer network resources.
<br/><br/><label>LC Class. No.: </label>HM1221  / .K45 2007 
<br/><br/><label>Dewey Class. No.: </label>659.20285/4678