@book{206110,
	author = {Berger, Arthur Asa},
	title = {Media analysis techniques},
	publisher = {Sage},
	year = {c2005.},
	address = {Thousand Oaks, Calif.},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0416/2004007522.html}
}