International marketing
Philip R. Cateora, John L. Graham.
- 13th ed.
- Boston, Mass. McGraw-Hill/Irwin c2007.
- xxxii, 702 p. col. ill., col. maps 29 cm.
Includes bibliographical references and index.
0073080063 (alk. paper) 9780073080062 0071105948 (International ed. : pbk.) 9780071105941 (International ed. : pbk.)
2005057682
GBA637528
Export Marketing International business enterprises