TY  - BOOK
AU  - Zager,Michael
TI  - Writing music for television and radio commercials: a manual for composers and students
SN  - 0810847221 (pbk.)
AV  - MT67 .Z34 2003
U1  - 781.5413 21
PY  - 2003///
CY  - Lanham, Md.
PB  - Scarecrow Press
KW  - Television music
KW  - Instruction and study
KW  - Local
KW  - Radio advertising
KW  - Television advertising
KW  - Radio music
N1  - Includes index; Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials
ER  -