a manual for composers and students Zager, Michael. creator text mdu Lanham, Md Scarecrow Press 2003 monographic eng

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xii, 137 p. ill. 28 cm. 1 sound disc (digital ; 4 3/4 in.) Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials. Michael Zager. Includes index. Television music Instruction and study Radio advertising Television advertising Radio music Instruction and study MT67 .Z34 2003 781.5413 Z18w 0810847221 (pbk.) 9780810847224 (pbk.) 2002156067 DLC 021217 20160527201029.0 285124