01592nam a2200325Ia 4500 285124 OCoLC 20160527201029.0 021217s2003 mdua 001 0 eng 2002156067 GBA548046 0810847221 (pbk.) 9780810847224 (pbk.) (OCoLC)51258331 DLC DLC UKM BAKER YDXCP BTCTA LVB pcc PUXA MT67 .Z34 2003 781.5413 Z18w 21 Zager, Michael. Local 191643 Writing music for television and radio commercials a manual for composers and students Michael Zager. Lanham, Md. Scarecrow Press 2003. xii, 137 p. ill. 28 cm. 1 sound disc (digital ; 4 3/4 in.) Includes index. Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials. Television music Instruction and study. Local 177656 Radio advertising Local 156421 Television advertising Local 177627 Radio music Instruction and study. Local 156437 205809 205809 0 0 ddc 0 781_541300000000000_Z18W 0 evd 319064 10 10 12 2016-05-27 417036 0 781.5413 Z18w 80000002351081 2016-05-27 00:00:00 r:285124 3 CD 0 0 ddc 0 781_541300000000000_Z18W 0 evl 319068 10 10 12 2016-05-27 Amazon 39.95 417035 0 781.5413 Z18w 80000002351073 2016-05-27 00:00:00 r:285124 6